Domain Names
Your choice of domain name is very important to the success of your brand and marketing campaigns. It needs to capture peoples imagination, tap into their desires and generate an affinity.
As the web fills us, a domain name that is unique and fits your brand become harder to think-up. You therefore have a few hard choices.
1. Purchase an existing Domain Name. This is a growing Industry in its own right and can get quite expensive.
2. Think outside of the box. Try longer, simpler or more descriptive names - freshbooks.com, facebook.com, tradesrecommended.com
3. Don't try to be too clever and be careful with generic terms - opodo.com, carphonewarehouse.com
Big Tip No. 1: Always purchase the whole set of domain extensions (.com. .co.uk, .net, .org). If you don't, your competitors will register them and legally steal your business.
Big Tip No. 2: Never forget to renew your domain name - if you forget, your competitor can take over the domain name and legally steal your business.
Big Tip No. 3: Use a professional domain management service - like edesk - they really can help you.
all prices exclude vat unless otherwise stated